The music video tells a story of an automobile accident on a rainy night. A man, drinking alcohol while driving, inattentively drives head-on into a car driven by a woman, who dies. The man survives, relatively uninjured, and apprehended by the police.

The 'hook' of the video is what happens to the victim's loved ones at the moment of impact, when they are, in the middle of everyday activities, violently thrown into walls and out windows as the two cars collide. It graphically shows that there are "more victims than people think, and many lives are changed forever", to quote Simple Plan's description:

“

Over the last few years, a lot of people we know have been involved in tragic accidents caused by drinking and driving. One of the students at our high-school crashed his car driving back from a weekend trip and killed his best friend. It was a very sad time that none of us will ever forget. When an accident happens, there are more victims than people think, and many lives are changed forever...Parents, brothers, sisters, sons and daughters, grandparents...everybody feels the impact. We wanted to tell a story with this video: the story about all of the innocent victims affected by drinking and driving.

”

Labels: Music